InfoBank

Project Team: Onur Can Tepe, Huseyin Penbeoglu, Serdar Bedir

2008 May

This project was for the contest  ”Share a new vision: Redesign the bank branch of the future” in which entrants were asked to design new spaces and new activities for the bank branch of the future. We have won the second prize among the 270 entries from 38 countries and a special mention: “New spaces in the branch”.

Design process was lead by serious researches and case studies about the concepts of “Bank” and “Branch”. The first and probably most important assignment would be to deliver an answer on the question “Why and how branching will continue its existence in the future?”

In the nineties with the arising of the e-banking concept, the growth of ATM usage and tele-banking, the end of branching history in 2000s was predicted. However this prognosis proved itself to be wrong, as the upcoming new service-channels in the 2000′s have not been able to increase the number of customers ONLY making use of these channels for more then a monthly 7 percent according to a study made by TowerGroup in 2007. Within the process of change, the prognosis stated for the 2000′s will derive when consumers exist of people born after the ITrevolution.

If we want to sustain physical branches in the future, branching needs a changed definition. What is banking? Banks are financial institutions which are not only revenue targeted, but also public serving. What is branching? A branch is a stop where consumers make use of financial services with personal interaction, and where they can receive information about things such as mortgage solutions and pin code changes. These answers guided us to decide our main concept. Information centers where customers will be able to gain many kinds of information while they are receiving financial services.

Generally, the main approach about the design was focused on defining new activites in the branch and solving existing problems simultenously, while framing the “systems” in terms of how they interact with each other.

Our branches are places where if desired, customers can do their jobs quickly or where they can get face-to-face service  in an environment full of information, places where staff is not bored, not standing at one point during the day, working in a secure and flowing environment.

They are the cities’ new information points. Trustful institutes with the broad support they provide.

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